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CONTENT MANAGEMENT CONSULTANT

PROPOSED WORKPLAN

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GOAL 1- Strategy and plan for a restructured Transforming Education Hub

Key Action Steps:

  • Immersion with key people, digital tools, as well as the creation of user channels for internal communication.

  • Conducting a dynamic based on Non-Violent Communication to get to know the team and exchange knowledge, expectations, and experiences that can add to the development of the project.

  • Realization of the plan based on Public Relations for the development of strategic communication projects: in-depth case study, diagnosis, stakeholder mapping, interviews, communication channels, metrics and measurement in the short, medium and long term.

  • Conceptualization and oversee information about architecture, user experience (UX) and overall web design for a restructured Transforming Education Hub.

  • Work on the plan to manage the English content of the Hub, upload content and create new pages where required, including drafting content.

  • Starting to support promotion of a social media activation around International Education Day with a dedicated web-page featuring an Open Letter to governments.

Timeline: December 2022

Overwall Coordination: 

  • Focal point in UNESCO KMS Communications Group; collaborate with UNESCO’s internal web and social media services and external online communications groups in order to improve outreach. 

  • Manage contracts for web development and social media, design and developers, as well as other contracts as needed.

  • Support coordination of digital communications for the IAS.

Donaciones y sugerencias de valor

El cien por ciento de lo recaudado se destinará a comprar canastas básicas de alimentos y entregarlas en los hogares de estas familias que cuentan con nuestro apoyo. Los valores sugeridos para la donación son: R$ 50 , R$ 80 o R$ 120 . No obstante, cada persona puede hacer una donación en la cantidad que pueda y desee aportar. Las donaciones se recogerán a través de la aplicación Picpay .

GOAL 3 - TES-follow-up digital engagement and community-building plan, plus an online engagement plan for HLSC members

Key Action Steps:

  • Conducting a dynamic based on Non-Violent Communication to promote community and work with soft skills.

  • Work closely with web developer to restructure the Hub, conduct UAT testing and ensure an enhanced user experience.

  • Support with digital content creation. 

  • Solicit calls and promote and disseminate content from key partners.

Timeline: February 2023​​

Overwall Coordination: 

  • Focal point in UNESCO KMS Communications Group; collaborate with UNESCO’s internal web and social media services and external online communications groups in order to improve outreach. 

  • Manage contracts for web development and social media, design and developers, as well as other contracts as needed.

  • Support coordination of digital communications for the IAS.

¡Gracias por ser parte de esta red solidaria!

GOAL 4 - web/digital performance report based on key metric compilation

Key Action Steps:

  • Oversee quality assurance of social media content, and oversee use of social media platforms to ensure coherent messaging and boost visibility of the IAS and the HLSC.

  • With the social media consultant, develop a comprehensive report on social media outreach, compiling key metrics.

  • Facilitate online engagement of HLSC members on Teams based on the education for peace methodology The Art of Living in Peace, awarded by UNESCO in 2000.

Timeline: March 2023

Expected Outcome:
Evaluation Methodology:

Overwall Coordination: 

  • Focal point in UNESCO KMS Communications Group; collaborate with UNESCO’s internal web and social media services and external online communications groups in order to improve outreach. 

  • Manage contracts for web development and social media, design and developers, as well as other contracts as needed.

  • Support coordination of digital communications for the IAS.

Móveis de sala de aula

Comments

  • The working hours during the five-day week will be adapted to the demand of the team in the central European standard time zone (GMT+1). 

  • During the consultancy months, the project work with UNESCO will be the priority between my professional and academic activities.

  • This proposal is open to any kind of adaptation that may be necessary for the best functioning of the demand of personal and team work.

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